3 Real Estate Marketing Tips to Improve Your Digital Presence
Buying a home is a considerable commitment both monetarily and psychologically. Even more, if you’re a first time home buyer. According to the figures of NAR(National Association of Realtors) in 2016, the share of first-time home buyers was 35%. Almost everyone nowadays uses the internet to do some background research on real estate, find out about listing and also educate themselves about the process before they take the plunge.
Did you know 92% of new home buyers use the internet and about 50% of them use a mobile device while zeroing on their favorite property? Now if you’re a real estate agent looking to improve your numbers, this should make you sit up and take notice. So, what can you do to help people find you and your business… let’s take a look:
Website: Your primary real estate on the internet. You probably already have one, and if you’re new and planning to get started this is the bare minimum. It’s a great tool to help your customer familiarize with your brand.
It’s also a great place to educate first time home buyers with genuine tips and lessons that would benefit them. A blog is ideal to create quality content for lead generation, but it does take time. Another benefit is that if your content is useful, you’ll automatically get brownie points and establish your authority in the market.
Standing out from the crowd is always a good idea. That brings me to my next point video.
Video: A video introducing your company and what it stands for will add credibility to your brand. Even videos explaining the things to look for in an open house, or what questions to ask the seller will make buyers take notice.
The quality of the videos should be top notch and not look like something that was shot on a phone camera. If you’re looking to give your brand a boost and leave an impression on your customer’s mind with quality videos, give us a call let us help you take your business to the next level.
With the rapid adaptation of technology, a walkthrough video of a property is becoming an essential tool help prospective home buyers decide.
This also adds value to your website apart from bringing you extremely qualified leads.
If you already have a few satisfied customers, you should add customer testimonial videos to your website. It’s the ultimate stamp of your trustworthiness.
Traffic: Once you have the basic infrastructure like your website, content, and videos up on your site, it’s time to bring in the traffic.
A good place to start is on social media channels like Facebook, Twitter, and Instagram. Define your goals before you jump in… what are your expectations out of the campaign. Is it raising awareness for your brand or is it qualified leads? A full-service digital marketing agency can help you chalk out a plan that will bring in maximum benefits from your investment.
These are just the basics that you should start with. If you need help with real estate marketing services, do give us a call at 267-597-1477, and we will be happy to answer any questions that you have.