Of the many things that go into running a successful business, perhaps the most important is maintaining customer loyalty. In fact, upwards of 65% of most companies’ business comes from existing customers. With the rise in popularity of marketing video production, there are now more ways than ever to hold on to existing customers while simultaneously growing your consumer base.
Below are four ways that your business can use video marketing to increase customer loyalty.
1. Increase Customer Engagement
According to one Facebook executive, within the next two years, their social media platform will become all video and no text. This is because most people now prefer video to text when it comes to acquiring information. What does this mean for your company? This means that if you want to continue keeping customers engaged online, in the near future you may have no choice but to establish a video marketing campaign.
2. Develop Brand Transparency
Not only do video marketing packages help to engage customers in our ever progressing world, but they also allow an efficient way for businesses to keep their customers in the loop. By implementing a video marketing campaign, your business can keep its customers up to date with any changes in products and services and help them to feel that your company is one they can continue to trust.
3. Share Information Customers Can Retain
Do you find it difficult to ensure that your customers are getting the information about your products and services that they need? Keep in mind that though every individual is different, a majority of people in today’s world take in visual and auditory information much better than they do textual information. To meet this need, many companies are turning to marketing videos to share important information with their customers. This way customers have easier access to the information they need about their products and services, making them more likely to remain loyal to a company. If your goal is to make a lasting impression on your customers, you need to do the same.
4. Encourage Social Sharing
70% of consumers say that they have shared a brand’s video on some social platform. Take advantage of this by creating a marketing video that your customers will be proud to share with their friends and family. Nothing will gain the trust of new customers more than seeing the satisfaction previous customers had working with your company.