Why Your Firm Needs Video Marketing

A question we get a lot at Rip Roarin’ is: ‘why do I need video marketing anyway?’ We go into more detail here, but it really comes down to this: The advertising and marketing industry is huge. Marketers are always trying to find the best way to reach their audience. Truth is, you can’t do that until you know who your audience is. To do this you will need to find out your audience demographics and psychographics. How old are they? What area do they live in? What are their lifestyle choices and values?

There are two things that video marketing holds true to all audiences:

  1. It effectively grabs attention
  2. It is cost effective with a high ROI

Choosing a Platform for Your Video Marketing

Once you decide what segment of the market your brand is going to be advertising to, it is time to choose a platform based off of what you’ve gathered. These are our recommended platforms for video marketing:

TV Commercial

If your audience is in the older age range, you might want to consider looking into a classic TV commercial. Although this option is a little costlier, it remains one of the most effective advertising mediums. It allows you to show your brand to the masses.

Social Media

Social media has a reputation that it is only used by younger audiences. In reality people of all ages are using it. The best thing about social media use for companies is that it’s free. This allows you to spend more of your advertising budget on creating professional content that engages your audience.

Qualities to Look for in a Video Production Company

When choosing to add video marketing to your strategies you want to be sure to find a producer that provides all 3 of the following qualities.

Professional

Any video production company should have access to the right equipment (Cameras, tripods, lighting, sound) and editing programs. However, having the right materials means nothing without a team who knows how to use them. Experience is key in making sure your video turns out perfect.

Works with you

When hiring a production company, it may feel like you’re handing over your brand to someone else. Be sure to find a company that will work with you in creating your video. This will ensure that the final product will stay true to your brand and the direction you envisioned.

Meets Deadlines

Many times, when creating a new marketing campaign there is a deadline that needs to be met. Finding a company that understands your needs is crucial. Make sure they have a flexible schedule and a quick turnaround time with providing the final product.

Key Takeaways

With all of this information, remember these four key takeaways before you start your search for a video production company:

  1. Video marketing provides a high ROI with low risk
  2. Know your audience
  3. Choose a platform that is right for you
  4. Work with professionals who understand your needs

While there are options to choose from, Rip Roarin Productions guarantees to provide all 3 qualities you should be looking for. If you’d like to see more of what we have to offer, you can view our previous work here. If you’d like to get in touch with us, you can call (267) 597-1477 anytime or fill out the contact form.

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