5 Reasons Your Business Needs Professional Photography
As a business owner it’s important to know that using professional photography will benefit your business. No matter what type of business you run, having professional photos for clients to view will result in a higher turn around. Here are 5 reasons your business needs professional photography, we will go into detail for each reason below.
- Product Presentation
You may be thinking “Why can’t I just use stock photos when I need images?”. The answer to that is, you can. However, you will still have to pay to use stock photos and then you end up spending your money on inauthentic photos. It is easy to spot them in comparison to a photo of your own. In fact, marketing research has proven that ‘real’ photos work better than stock photos. Experiments have shown that 35% of people are more likely to take interest and take action when viewing a non-stock photo. In addition to the higher ROI of real photos compared to stock photos, real photos let people get to know YOU, your brand, and your message.
If your business revolves around selling a product or multiple products, you need to be able to provide high quality images for customers to view. If your product images are low quality buyers are more likely to believe that your product/s are low quality as well. Presentation is everything when selling a product so hiring a professional will ensure that your product is shown in the best way possible. In addition to initial presentation, professional photographers will provide editing expertise post photoshoot. These expertise’ include color correction, green screen technology, and so much more.
First impressions count. Having professional headshots of your company’s team will benefit your business in two ways. First, your company as a whole will appear more professional to potential clients and partners. Second, you will be giving your employees appropriate and professional photos to use. It’s important that your employees are using these photos because clients are more likely to take your business seriously when they see a clean-cut staff. These photos can be used on multiple platforms like the company website or blog or on social profiles like Linkedin, Facebook, Twitter and Google+. They can also be used for advertising in brochures or magazines and be put on business cards.
Having professional photos of your work environment can help your business in two ways. First, they will give new clients a visual of your business allowing them to picture themselves there. Because of this, you will want to make sure the photos are appealing to the eye, after all the person viewing the picture is deciding if they want to spend their time at your establishment. Workplace photos are especially beneficial for service businesses such as restaurants, salons, or fitness centers. Second, professional photos will give potential new employees a visual of where they might be working in the future. Showing applicants your workplace will allow them to prepare for anything from a corporate environment to a casual experience. You want to make sure these photos are shot and edited well to show applicants that your company is a professional establishment worthy of their time.
If your company hosts events such as corporate events, fundraisers, or retreats, you should definitely hire a professional photographer. These photos are great to have to share on your company’s social media pages or your company website. By sharing these photos, you can show who you are as a company, what you stand for, and how you care for your staff members. Additionally, once the photos have been shared attendees could post or share the photos they appear in giving your company free advertisement.
With all of this information, remember these key takeaways when thinking of ways to improve your company:
- Stay true to your brand and show people who you are by using authentic photos of your company.
- Low quality images make customers believe they are low quality products.
- Be taken seriously by potential clients and partners with professional head shots.
- Invest in high quality workplace photos. People are deciding if they want to spend their time at your establishment.
- Show your social side and share photos taken at company events.
Whether you’ve already decided you want to take advantage of this tool or you want to look further into professional photography, you can take a look at some samples of headshots and other photos of events, food, and real estate from Rip Roarin Productions here, www.RipRoarinProductions.com/photography. If you’d like to get in touch with us, you can call 267-597-1477 or fill out our contact form.