The Importance of Regularly Updating Your Company’s Website

The Importance of Regularly Updating Your Company’s Website

As the world turns digital, with individuals spending more and more of their time online, your website has likely become your business’s first opportunity to make an impression on customers/clients. Because of this, it is imperative that you regularly update your website in order to keep it current and appealing to those who come across it.

In case you have any doubts about regularly updating your website, we have compiled a list of reasons why it is important below.

Updating Company Information

Has your company relocated since your website was created? Have your service/product prices changed? Do you now offer any addition...


The Importance of Team Photos: Club, School and Professional Team Photography

Every parent looks forward to the annual team pictures that come around for every club, school, and even professional team. But why are they so important? Why is it engrained in our minds to sit in front of a camera and smile alongside our teammates for
a day? The answer comes from the whole idea of a team.

T – Together

Team pictures bring the team together, both physically and metaphorically. Often times in schools and clubs, the team picture is the first time that all of the members are in uniform together. This is important for members to connect with one another
and see themselves as one unit. By coming together for a picture, teammates stand together. This one picture acts as a physic...


How to Find Your Business’s Target Audience

How to Find Your Business’s Target Audience

When marketing & advertising your business, one of the most important things to know is your target audience. By focusing on the people who need or are interested in your product or service, you will maximize the effectiveness of your advertisements, and get a higher ROI from your marketing budget. Now let’s go over what a target audience is and how to find yours.

What is a Target Audience?

A target audience is the group of consumers who are going to be most receptive to your products, services, and promotions. Who you place in this group is based on factors such as age, location, income, etc. For example, if you own a landscaping business...


8 Reasons Why Your Firm Needs Video Marketing

There’s no denying the fact that video marketing is gaining popularity and is becoming an essential part of promoting businesses. It’s a known fact that information that is conveyed visually has a deeper impact on the audience.

Experts are of the opinion that video will drive almost 90% of the internet traffic in the coming years for a business that has an online presence.

Isn’t this a reason good enough to consider video marketing?

However, that’s not the only reason you should take the video marketing route. Here’s a list that will tell you why video marketing is imperative for small businesses.

Your Customer Will Have a Better Understanding of Your Content

It is...


3 Ways Online Marketing Can Advance Your Business

Increase Company Branding

Branding yourself to consumers is one of the most important reasons to utilize online marketing. Creating an online campaign through your website or use of social media gives your company a unique name and image. It gives you the opportunity to stand out amongst your competitors and establish a significant presence at the touch of a button.

If you’re brand is not top tier in your industry, it is unlikely that people are specifically searching for it by name, therein lies the challenge of online marketing. It is necessary with your marketing campaign, to tie your brand to popular keywords that you know people will be searching for. Professionals in the field of s...