The Importance of Regularly Updating Your Company’s Website

The Importance of Regularly Updating Your Company’s Website

As the world turns digital, with individuals spending more and more of their time online, your website has likely become your business’s first opportunity to make an impression on customers/clients. Because of this, it is imperative that you regularly update your website in order to keep it current and appealing to those who come across it.

In case you have any doubts about regularly updating your website, we have compiled a list of reasons why it is important below.

Updating Company Information

Has your company relocated since your website was created? Have your service/product prices changed? Do you now offer any additional services? Has your company’s contact information changed? If you answered ‘yes’ to any of those questions, it is definitely time to update your website.

Having false or outdated information on your company’s website can lead to a number of problems. People may be attempting to contact you or visit your business’s location, but without the correct information online they won’t be able to do either of these things. In turn, you will be causing customers frustration and ultimately losing out on their business. Additionally, if your website has the wrong prices listed or does not cover all your services, this too will lead to disgruntled customers.

Increasing Search Results

No matter what business you are in, you likely have competitors offering the same products or services. What does this have to do with your company’s website? Well, consider the steps you take in deciding where to do business yourself.

Typically, the first thing you will do is go to Google and search keywords. For instance, if you need to get your oil changed, you will likely Google something along the lines of “oil change near me” or “auto repair shop.” Several options will pop up, but those businesses who regularly update their websites are more likely shown up at the top. This is because, with the progression of the internet, there are additional things being done to improve website search results.

If you have not updated your website in five years, you most likely did not invest much into things like Google Ads, which puts websites at the top of results for targeted search queries. This is a paid form of advertising that can drastically increase the number of clicks your site gets online. In turn, your business will be getting more business.

Increasing Website Usability

Website usability covers a number of things including: speed, readability, user enjoyment, visual appeal and more. How usable your website is for visitors dictates how long they will spend on it. The less time users spend on your website, the less likely they are to interact with your business. Common reasons for bouncing quickly off from website include:

  • Slow loading or running speed,

  • Presence of broken links,

  • Incorrect, irrelevant, or unhelpful content,

  • Poor design and layout, and

  • Outdated look.

These types of problems may make people simply choose to go to a different website. In turn, they will more than likely take their business to a company with a more appealing website.

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When Was the Last Time Your Business Updated Its Website?

Your website is a representation of your business. If your website does not function well, if the information presented on your website is outdated, if you are not taking advantage of the advances in technology that can lead more individuals to come across your website, it is likely time for you to update.

Website development is not an easy task, but we recommend it be done at least once every three years. If you think that your business is in need of website renovations or updates, Rip Roarin Productions team of professional web developers is here to help. You can contact us at 267-597-1477 to find out more about our specific services and pricing options.