Video Production – A Key Asset to Your Sales Team Amid the COVID-19 Pandemic

As the United States economy came to a halt early in 2020 due to mandated closings of businesses not deemed essential, many employers have been forced to implement work-from-home strategies. Though manageable for some industries, these work-from-home efforts have become especially tasking for members of sales teams who rely heavily on in-person interaction to help close deals. The loss of this direct personal engagement, though detrimental, may be offset with the introduction of video production in your company’s sales process.

Video Marketing and Sales

According to HubSpot’s list of top marketing statistics in 2020, 80% of video marketers claim that video has directly increased sales. Additionally, video has become the most commonly used format in content marketing. In the past, blogs and infographics were deemed some of the most engaging content leveraged in marketing and sales. However, with major shifts in preference towards quick and visual content, video is taking over. By adding video marketing, your business is able to directly increase client engagement. Thus, taking some of the weight of locating and engaging with clients off the sales team.

Video Production Creates a Story for Your Sales Team to Tell

Creating a story centered around your product or brand can be one of the most beneficial marketing strategies available. The implementation of video marketing storytelling allows clients to develop an emotional connection to your brand. This provides leverage for your sales team, allowing them to connect with clients on a more emotional level.

Assist Your Sales Team with the Implementation of Video Marketing

As the COVID-19 Pandemic continues to affect nearly every business, members of sales teams remain expected to complete their regular duties. There is one simple way that we can assist them in their efforts: video production marketing. Rip Roarin Productions continues to support our clients during these unprecedented times. If you are interested in learning more about the specific ways our video production team can assist your sales team during the COVID-19 Pandemic, contact us today at