What is Video Marketing?

What is Video Marketing?

In the simplest terms, video marketing is using a video to market your product or business, but in reality, it is so much more. Video combines elements of music, audio, and visuals in a way that is engaging and memorable to potential customers. People are more likely to watch and remember a short video than read and understand an article.

In this day and age, we are constantly surrounded by different types of media. As our attention spans grow smaller, we look for quicker ways to absorb information. Video marketing is the perfect solution to keep up with our upgrading world. But where do you begin?

Planning your video

The first question you have to ask is what do you want to get across with your video. by utilizing video, you are able to explain your product or service as well as show examples, but not everyone wants to watch a sales pitch. The way around this is to show emotional appeal. This doesn’t mean you have to play Sarah McLachlan and pull on your audience’s heartstrings. by incorporating something as simple as humor, or explaining your company’s story, you have the ability to make a huge impact on potential clients.

Once you have an idea of how you want your video to turn out, it’s time to start making it a reality. It’s important to consider the following factors before seeking production help:



The length of a marketing video can vary depending on the topic of the video, the amount of detail shown in the scenes, and the length of the script. In most cases, 30-90 seconds is an ideal range to stay within in order to quickly get your audience’s attention and get your point across.


It’s a good idea to have a general goal for when you want the video completed. This is very important because quality videos take time to produce. Be sure that you have at LEAST two to three weeks before your video needs to be complete. This will ensure that the production company will have enough time for writing scripts, filming days, and post-film editing, all of which are crucial to the production process.


There are many different ways to get your point across. Testimonials show potential clients the quality of your product or service by interviewing current clients. Acting out scenes can be a great way to show product or service demonstration. Drone footage is great for showing people the big picture. And that list is just the beginning! You have to decide what elements you want in your video that best suit your message.


Depending on which elements you decide to include in your video, the price range will vary. Make sure you do your research and get quotes from different production companies in order to decide what will work best for your budget. Many times marketing gets put last on the budget list. However, it is important to remember that the heart of your business’ success lies in its marketing.

Once you complete your checklist, you can choose the company that is right for you. It’s important to look for people who are personable, professional, and experienced. Here at Rip Roarin Productions, we are a small company, so your needs will be put first. Our team is more than willing to work with you and your ideas come to life.

Learn more and watch our production reel on our homepage, If you’d like to get in touch with us, you can call 267-597-1477 or fill out our contact form.

“If YOU can Dream it, WE can Produce it.”